Hasbro Transfomer Timeline

When Hasbro, Inc. introduced the TRANSFORMERS brand to the U.S. in 1984, it revolutionized a category it had itself invented some 20 years earlier -- action figures.

TRANSFORMERS – originally dubbed “The Transformers” -- heralded an entirely new way to interact with action figures, giving kids the power to literally change the toys from one form into another (initially, from robots to vehicles). As the iconic theme song went, there was “more than meets the eye.”

But that was only the beginning. With intriguing personalities, captivating story lines and great battle action, Hasbro firmly entrenched the TRANSFORMERS brand into the pantheons of modern pop culture. Over the past two decades, the TRANSFORMERS brand has emerged as one of the most successful properties in action figure history, spawning numerous television series, comic books, and even a feature length animated film.

Today, the TRANSFORMERS brand has a devoted following of fans of all ages, with OPTIMUS PRIME and MEGATRON captivating a whole new generation of fans. The franchise is about to be taken to a new level with the July 4th premiere of the first-ever live-action feature film, TRANSFORMERS, from DreamWorks Pictures and Paramount Pictures, directed by Michael Bay and executive produced by Steven Spielberg.

A timeline of key TRANSFORMERS brand milestones follows

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